Friday, December 11, 2009

2009 Chamber Coffee Get-Together

We had a nice morning with Chamber members. Thanks to everyone.

Friday, October 9, 2009

This just in... Diers has the New 2010 F-150 Ford Raptor SVT.

The New 2010 Ford F-150 Raptor SVT has just arrived here at Diers Ford. You have to come down and take a look at this Truck. It's AWESOME!

All-New 2010 F-150 SVT Raptor is a street-legal, off-road capable beast with standard FOX Racing Shox, 35" all-terrain tires and a 5.4L SOHC V8 FFV* engine with 320 hp and 390 lb.-ft. of torque.

All-New 2010 F-150 SVT Raptor pushes proven “Built Ford Tough” truck heritage above and beyond the road. While remaining street-legal, this purpose-built, factory-designed prerunner is off-road capable and Baja-tested, providing true off-road performance thanks to its stock, high-performance parts, such as FOX Racing Shox, the only internal triple-bypass shocks available on a production truck, and BFGoodrich® 35" all-terrain tires. A 5.4L SOHC V8 FFV* engine with 320 hp and 390 lb.-ft. of torque comes standard. A 6.2L SOHC V8 engine with approximately 400 hp and 400 lb.-ft.

Call Mike Spies at 402-721-1471. Mention the FORD RAPTOR on the Diers Ford Blog.

Friday, August 21, 2009

We here at Diers would like to thank all of those who took advantage of the "Cars for Clunkers" program.

Diers will be ending participation in this program on August 21, 2009 at end of business day.

Friday, July 31, 2009

Diers Ford - Lincoln - Mercury is your "Cash for Clunkers" headquarters.

What is the Car Allowance Rebate System?

The Car Allowance Rebate System is a new program from the government that will help you pay for a new, more fuel efficient car or truck from a participating dealer when you trade in a less fuel efficient car or truck.

Do I need to get a voucher or sign up for this program?

No. You do not need a voucher and you are not required to sign up or enroll in this program. Participating new car dealers will apply a credit, reducing the price you pay at the time of your purchase or lease, provided the vehicle you buy or lease and the vehicle you trade in meet the program requirements. The dealer will then obtain reimbursement from the government.

The best thing to do is to call us at 402-721-1471

Or stop in and Diers will go over this with you. Our address is 2445 N. Broad Street. Fremont, NE. 68025 MAP link.

Tuesday, July 21, 2009

Diers Ford Lincoln Mercury would like to introduce you to The 2010 Lincoln MKT.

The standard features list is extensive: A six-speed automatic transmission with paddle shifters, rear view camera and eight-inch touch screen monitor, 20 GB music hard drive, Intelligent Access with push-button start, HID headlamps and a Vista glass sunroof are all standard.

Ford exec Mark Fields previously described the MKT concept as having "the comfort of a luxury sedan, the spaciousness and flexibility of a full-size utility, and the performance of a sporty roadster."

A 3.7-liter, 24-valve variation of the Duratec engine family is standard. Delivering an expected 268 horsepower at 6,500 rpm and 267 pound-feet of torque at 4,250 rpm, this engine has been tuned to provide smooth power delivery with minimal vibration and harshness.

Fuel-saving technologies include a two-speed fuel pump, Aggressive Deceleration Fuel Shut-Off (ADFSO), and optimized transmission and final drive gearing. Milage is estimated at 24 mpg, which Ford says is 4 mpg better than the MKT's nearest rivals, the Audi Q7 and Acura MDX.

Lincoln's MKT is equipped with a six-speed SelectShift automatic transmission, which offers the driver a choice between fully automatic operation and manual control. In addition, paddle shifters are integrated into the steering wheel. All-wheel-drive is optional in the Lincoln MKT with the 3.7-liter V6 and standard with the EcoBoost model.
To learn even more CLICK HERE

Friday, July 3, 2009

Dier Ford Lincoln Mercury would like to wish everyone a very safe and fun 4th of July.

Click Here for our Great Deals going on NOW!

Thursday, June 25, 2009

What is the Car Allowance Rebate System?

President Obama signed into law a program NHTSA is calling the Car Allowance Rebate System (CARS). This is a government program that helps you purchase a new, more fuel efficient vehicle when you trade in a less fuel efficient vehicle. See the Frequently Asked Questions for more details.
Under the CARS program, NHTSA is charged with rules for program implementation in 30 days. You may want to contact your local dealer in mid-July. See the Program Rollout.

Monday, June 22, 2009

What are Diers Ford Lincoln Murcury customers saying?

Here are just a few comments of current Diers customers in their words.

Dealing with Diers has always been a positive experience.

And, thank you Ford for not requesting a "Government Bailout" I'm proud to drive a Ford.

July 9, 2009

Beverly P.


I came back to Ford after owning a Dodge since 2005. I told Diers was very happy with my Dodge and the dealership I purchased it from. Diers remained positive in explaining their product and dealership and never downgraded or spoke ill of Dodge or the competing dealership.

Diers won my business and maintenance by presenting themselves in a very professional and service oriented manner. They accomplished this after I told my salesman I had no particular "brand loyalty" and was only concerned about getting the most vehicle for the best price. Thus far my experience with Diers has been pleasant and rewarding. Thanks.

Lee V.
June 9, 2009


We had already looked at Woodhouse in Omaha. They didn't have what I was looking for.

I emailed Diers in Fremont on what I wanted, within several hours I received a call from Mike Spies and he had located me my new vehicle in Minnesota. Thanks Mike, and Diers.

Gary M.

June 9, 2009


Our entire experiance with Mike and the entire Diers team was amazing. We would reccommend
Mike and Diers to our family and friends. Thanks for the great care we were given.

Scott H.

July 9, 2009


Just a few more reasons Diers Ford Lincoln Mercury offers you a Great Deal and a Great Deal More!

Monday, June 8, 2009

We want to thank all of those who attended this event.

It was a big hit.

Here is a link to the Diers Ford Mustang Car Show and Poker Run.

Click Here to VIEW PICS.

Tuesday, May 19, 2009

Introducing Diers "Owner Advantage" Rewads Program

Diers Ford Lincoln Mercury is very excited to offer free enrollment in the "Owners Advantage" Rewards Program.

What Is Owner Advantage?

It’s our way of saying thanks.

Owner Advantage rewards you for taking care of your vehicle.

You receive all this and more as a registered member:

  • $10 credit toward a future parts or service purchase upon enrollment
  • Percentage credit on every parts or service purchase that can be applied to a future parts or service purchase
  • Access to your transactions and earnings online
    Service performed by technicians who are extensively trained to know every aspect of your vehicle
  • The assurance of knowing you’ll get Genuine parts engineered to keep your vehicle performing at its best
  • Other regular benefits of ownership, including competitive prices on everything your vehicle needs

How membership works:

  • Just present your Membership Card or let your Service Advisor know that you are a member every time you visit and we’ll automatically update your account with every reward you earn
  • Your membership can be extended to any member of your household
  • Earnings can be used toward future parts and service purchases

Either call us at 402-721-1471 for more information or stop into the dealership and pickup an Owners Advantage membership enrollment form. Thanks.

Monday, April 27, 2009

Take a look at these specials!


In times like these, giving back to the community is more important than ever.

In times like these, giving back to the community is more important than ever. So when you test-drive a Ford, Lincoln or Mercury vehicle between April 21, 2009 and June 1, 2009, Ford will donate $20 on your behalf to Susan G. Komen for the Cure® - up to a total of $1 million. Come in today and be a part of Ford’s ongoing commitment to the fight against breast cancer.

Learn More...

Wednesday, April 15, 2009

Diers Ford Lincoln Mercury Advantage Plan!

Diers Ford Lincoln Mercury has been saving you money for over 70 years.

Wednesday, April 8, 2009

Tuesday, April 7, 2009

Phone: 402-721-1471

2445 N. Broad Street

Fremont, NE. 68025

Wednesday, April 1, 2009

If there every was a time to purchase a New Ford Lincoln Mercury vehicle the time would be now.

Check out the "Ford Advanatage Plan" and find out why?

Thursday, March 26, 2009

Diers...A Great Deal and a Great Deal More!

A Great Deal and a Great Deal More!

Check out our inventory HERE.

Diers nominated for Dealer of the Year

By Tammy Real-McKeighan/Fremont Tribune
Friday, Jan 30, 2009 - 11:05:38 am CST
Charles H. Diers can thank his granddad for helping steer him into the car business.The Fremont man was only8 years old when he sat on a pillow on his grandfather’s lap and “drove” a Model A pickup.“I remember it so vividly,” Diers said. “I couldn’t shift the gears or push the clutch or the brake, but he’d let me steer ��” and most of the time it went down the road.”It was a good time for both generations.“He was having as much fun as I was,” Diers said.If only grandpa could see him now.Today, Diers ��” whose career in the car business spans 50 years ��” is president of the Diers Ford Lincoln Mercury dealership in Fremont. And on Jan. 24, he was honored for his nomination for the 2009 TIME Magazine Dealer of the Year award.Diers, 71, was chosen to represent the Nebraska New Car and Truck Dealers Association in the national competition ��” one of only 49 automobile dealers, from more than 19,500 nationwide, nominated for the 40th annual award.Recipients are among the nation’s most successful auto dealers, but they also must demonstrate a long-standing commitment to effective community service, stated a TIME Magazine press release.Loy Todd, NADA’s president and general counsel, nominated Diers.Why Diers?“Anybody who knows Charlie, knows why he was nominated,” Todd said. “He’s been an outstanding dealer for many years and a generous contributor of his time and resources to the community. That’s what qualified him for selection.”Diers and other nominees were honored at a reception in New Orleans and recognized during an award ceremony at which Ford Motor Company President Alan Mulally was keynote speaker. Diers didn’t get to hear former Presidents George H.W. Bush and Clinton speak Monday during the auto dealers conference.But Diers, the only dealer representing Nebraska, is pleased with his nomination.“It’s very nice to be nominated by your peers,” he said.A third-generation car dealer, Diers grew up on a farm.“The land is in my blood,” he said. “But my passion is the car business.”Diers roots in the car business go deep.“In 1938, with the help of my grandfather, my father and uncle purchased the Ford dealership in Fremont, and Diers Motor Co., was established,” he said.His father and uncle adapted quickly to the automobile business, and, in 1942, they bought a second dealership in Grand Island, which his father chose to run.After four years at Creighton University, Diers began selling cars in 1959.Then in 1964, three years after his uncle sold the Fremont dealership, “My father mortgaged the family farm and helped me buy back the Ford dealership in our hometown,” he said.That year, at age 26, Diers became the youngest Ford dealer in the United States.In 1993, he earned the customer-nominated Good Housekeeping Automotive Dealership Service Excellence Award for “care, integrity and knowledge.”He called that the “highlight of his automotive career.”Diers stresses the customer in his car business philosophy.“It’s a lot of fun when you sell a vehicle, but I think it’s very important that it also needs to be fun for the customer. We can’t be the only one who wins. The customer has to win, too,” he said. “We try to do that in our process ... You try to make the process easier ��” that they’re as excited when they leave with a vehicle as we are.”Diers pays tribute to his family. He and his wife, Mary Lou, live in Fremont. They have four children, Suzanne, Maggie, Chuck and Michael and eight grandchildren. He also commends the company’s 50 employees ��” some of which have worked there for 30 years ��” and the customers.Besides being lauded for his business accomplishments, Diers likewise was honored for his community work. TIME recognized Diers for “serving on countless boards and committees ��” supporting a host of religious, educational and civic causes.”Diers was on the board of directors of the Fremont Family YMCA for 29 years and also was a past board president.“I enjoyed my time very much on the YMCA board,” he said. “It’s a tremendous organization and I think it still is today one of the finest YMCAs in the country.”Participation in Omaha for the Muscular Dystrophy telethon took on a personal note ��” an employee had a son with MD.Diers also was on the board of directors for Midland Lutheran College in Fremont for 12 years and served a chairman of the institutional advancement committee.In 1999, Diers donated 20 acres of land in Fremont for the building of the new St. Patrick’s Catholic Church.Four years ago, when Darryl Hazel, senior vice president of Ford Motor Company, came to Fremont, Diers would take him on a field trip of sorts.“I want to show you what being in the Ford business has helped me do in my community,” he said.Diers took Hazel to the church. Hazel was in awe, he said.Contentment can be heard in Diers voice as he recalls his career.“It’s been a very rewarding business in more ways than one,” he said.